Friday, Feb. 25, 2022

1:00 PM ET / 10:00AM PT

7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Friday, February 25, 2022

**NEW TIMING** 12:30 PM ET/9:30 AM PT

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America’s Report Card

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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The Program


One year after taking office, the Biden-Harris administration has its hands full with yet another COVID surge. Supply chain disruptions, skyrocketing inflation, worker shortages and political battles also continue to pose challenges on several fronts. 


Ahead of the State of the Union address, The Hill will take stock of the administration's response to the pandemic and its impact on the economy. We'll examine legislative priorities in a midterm year and the potential for any bipartisan action. Democrats currently control both Chambers of Congress and the White House but with just nine months left until the midterm elections, the tide in Washington could be changing.


Join The Hill for conversations with policymakers from both sides of the aisle, economists, health care experts, and more for insight and commentary surrounding the performance of the Biden-Harris administration and what the future may hold. 

Speakers

 Rep. Jim Clyburn

(D-SC)

House Majority Whip


Sen. Kevin Cramer

(R-ND)

Member

Senate Banking, Housing and Urban Affairs Committee

 Dr. Céline Gounder

Clinical Assistant Professor of Medicine and Infectious Diseases

NYU Grossman School of Medicine

Cedric Richmond

Director

White House Office of Public Engagement

Mark Zandi

Chief Economist

Moody's Analytics


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Moderator

Steve Clemons

Editor-at-Large

The Hill

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillSOTU

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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